What is digital marketing and how it's helpful?

Digital marketing is a way of promoting stuff, like products or services, using the internet and electronic devices. It's like the modern version of advertising that takes advantage of websites, social media, and other online tools. This kind of marketing started getting popular in the 1990s when more people began using the internet.

In simple terms, digital marketing is about using online methods, such as ads on websites, social media posts, and emails, to connect with people who might be interested in what you're offering. It's not just about selling things; it's also about creating a brand image and making sure customers have a good experience.

Digital marketing is a big deal because so many people use the internet every day. Almost everyone is online, and businesses want to reach them where they spend a lot of their time. It's like meeting your customers in a place where they feel comfortable.

To make digital marketing work, businesses need to understand their audience and use different online tools to connect with them. Whether it's through search engines, social media, or other online channels, the goal is to get people interested in what you have to offer.

Digital marketing is always changing as technology evolves, but its main purpose remains the same: helping businesses connect with their audience online, build a strong brand, and stay competitive in the digital age.